Privacy Policy

Welcome to Atlantico, operated by Atlantico Fulfillment Solutions, a marketplace fulfilment partner for South African brand owners. This Privacy Policy explains how Atlantico ("we," "our," or "us") collects, uses, and discloses your information when you visit our website, send us an enquiry, request a call back, or engage our fulfilment services.

By using this website or contacting us through it, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the website or submit your details.

Scope & Applicability

• Website: This informational website and any related subdomains
• Enquiries: Contact form submissions, and email or telephone enquiries prompted by the website
• Services Covered: Marketplace management, warehousing and distribution, advertising, catalogue and listing management, and returns handling delivered under a separate service agreement

Information We Collect

Information You Provide Directly

Contact Details

• Name and surname
• Email address
• Phone number
• Company or brand name

Enquiry Details

• The products, marketplaces, and services you ask about
• Any message you include with an enquiry or call-back request

Automatically Collected Data

When you visit the website, our hosting provider records standard server data such as your IP address, browser type, device type, pages viewed, and the date and time of access. This data is used for security, performance, and to understand how the website is used.

How We Use Your Information

Responding to You

To answer enquiries, arrange call backs, prepare quotes, and follow up on your interest in our services.

Delivering Our Services

To onboard your brand, manage your marketplace accounts, coordinate stock, listings, advertising, and returns, and report back to you.

Communication and Support

To send service updates, account notices, and support responses. We do not send marketing email without your consent.

Improving the Website

To keep the website secure, fix problems, and improve the content we publish.

Disclosure of Information

Service Providers

We use trusted providers to host the website (Google Firebase), deliver email, and run the tools we use to manage marketplace accounts. They process data only on our instructions.

Marketplaces

When we manage your listings, stock, or returns on Takealot, Makro, Amazon, Leroy Merlin, or Shopify, information required by those platforms is shared with them under their own terms.

Legal Requirements

We may disclose information where required by law, regulation, court order, or to protect our rights, safety, or property.

Business Transactions

If Atlantico is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

With Your Consent

We may share information for any other purpose with your consent.

Data Usage

How We Use Your Data

We use the information you give us only for the purposes set out in this Policy.

Service Delivery & Operations

• Managing your marketplace accounts and product catalogue
• Coordinating warehousing, distribution, and returns
• Running and reporting on advertising and promotions

Communication & Support

• Responding to enquiries and call-back requests
• Sending service and account notices
• Providing support and resolving issues

Platform Improvement

• Understanding how the website is used
• Improving our content and services

Data Processing Principles

• Lawfulness: We process data on a lawful basis under the Protection of Personal Information Act (POPIA)
• Minimisation: We collect only what we need
• Purpose limitation: We use data only for the purposes described here
• Accuracy: We keep data accurate and up to date where reasonably possible

Data Retention

We keep enquiry details for as long as needed to respond and follow up, and client records for the duration of our service agreement and any period required by law thereafter. Data no longer needed is deleted or anonymised.

Security

Our Commitment to Security

We take reasonable technical and organisational measures to protect your information against loss, misuse, and unauthorised access.

Technical Security Measures

• The website is served over HTTPS with TLS encryption
• Hosting on Google Cloud infrastructure with managed security controls
• Email and business systems protected by strong authentication

Access Controls

• Access to client information is limited to team members who need it
• Marketplace credentials are stored securely and never shared outside the team

Organisational Security

• Team members are trained in handling client data responsibly
• Providers are chosen for their security practices

Your Security Responsibilities

• Keep any credentials you share with us confidential
• Tell us promptly if you believe your account has been compromised

Security Limitations

No method of transmission or storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

Breach Notification

If a breach affecting your personal information occurs, we will notify you and the relevant authorities as required by law.

Your Rights

Under POPIA and depending on your jurisdiction, you may have rights regarding your personal data, including:

• Accessing and updating your information
• Requesting deletion or correction of your data
• Objecting to or restricting the processing of your data
• Withdrawing consent for data processing

To exercise these rights, please contact us using the details provided below.

Children’s Privacy

Our website and services are directed at businesses and are not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately to request deletion.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. When significant changes occur, we will update the "Last Updated" date and, where appropriate, notify you by email.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please contact us at hello@atlanticoent.co.za.

By using this website or our services, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using them.